Color Mock Social 2.png

GSC Logo

GSC Brand Rework

Final V1.png

Logo Design and Brand Identity.

Client: Seattle-based architect

Deliverables: Logomark

Timeline: 4 Weeks

Tools: Sketch, Illustrator

The client wanted a logo that was “professional but still handcrafted and fun.” I was given a set of vintage monograms for inspiration, yet the final logo was quite different from my initial sketches and source material, surprising and delighting both myself and the client.

Early Drafts and Sketches

Below is a selection of sketches, mid-fidelity logos, and other brainstorms that didn’t make the cut.